Thalys

September 1, 2022
Category:

Though my train was not affected by the recent outages, I got an email from the Thalys CEO.

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The New EPSO System

July 4, 2022
Category:

In 2020 EPSO implemented a five-year strategic plan to adapt the selection process based on changing recruitment needs, and a fast-changing world...

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Ryanair - Europe's Favourite Airline

June 14, 2022
Category:

Corporate communications is often trite, politically correct and meaningless.

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Why LinkedIn Is So Cringe

May 9, 2022
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The answer is in its business model and algorithm.

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When Science Becomes Politics

May 2, 2022

When #science becomes politics (risk assessment vs. risk management), it risks losing credibility.

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My Venn Diagram

April 7, 2022
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My Venn diagram trying to show where the sweet spot is. What do you think..?

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Though This Be Madness, There Is Method in It

“Though this be madness, there is method in it” (from Shakespeare’s Hamlet) is a great motto for advocacy and communication strategy.

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When the War Is Finally Over

March 13, 2022

The political communication and social media strategy of President Zelensky and all Ukrainians...

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Framing is Everything

March 12, 2022

In (political) communication...

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LinkedIn vs Twitter

February 26, 2022
Category:

The difference in content on LinkedIn and Twitter could not be starker.

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