Articles & Blog

Too many start with where to communicate instead of who they’re speaking to. This 4-part framework ensures your messaging, positioning, and targeting are solid before choosing channels—making your strategy far more effective.

AI is transforming the workplace, and staying the same isn’t an option. As your peers embrace AI for better insights and efficiency, falling behind isn’t just a risk—it’s inevitable.

Keeping up with AI can be overwhelming, so I’ve compiled a list of top newsletters and accounts that provide valuable insights, analysis, and practical use cases. Here are my go-to sources for staying informed!

Most organizations still lack an AI use policy, leaving employees to navigate tools like ChatGPT and Co-pilot on their own. Here are 10 simple principles to help guide your team—before AI use gets out of hand.

English summary of the latest episode of András' Hungarian podcast, 'Lélek Algoritmus – Ilyen az ember (avagy beszélgetések egy pszichiáterrel)' – 'The Soul’s Algorithm: The Human Condition (Conversations with a Psychiatrist).

Searching for a book launch or event venue in Brussels’ EU quarter? We’ve compiled a reference list based on community suggestions. Check it out—and let us know if we missed any great spots!

The EU’s vision for a “CERN for AI” is complex—so why not break it down as a podcast-style debate?

57% of professionals fear AI will undermine strategic thinking—but is AI the real problem? Instead of outsourcing thought, use AI to enhance analysis, reveal blind spots, and deepen insights. It’s about how you use it.

The European Commission's 2025 Work Programme has surfaced—here’s a quick AI trick to analyze its impact on your sector.

From bloated apps to over-engineered gadgets, the obsession with adding features often hurts user experience instead of improving it.

Learn how to use AI to refine your job application without losing authenticity.

Could Charles Darwin have met Charles Dickens?

Are you looking to start or advance in your EU career? Here are 7 resources/ideas/sites you can use.

What would Socrates think of Elon Musk? And Nietzsche about the European Union?

Ideas on advocacy, science communication, and AI.

For inspiration, here are the 10 commandments of AI use.

Europe needs its own AI champion.

Why do so many lobbyists in Brussels act like learning about or integrating AI into their *daily* work is optional..?

Excited to share 26 sample pages from the total 516 pages of our upcoming "The Ultimate EU Handbook" with Sonia Gongu.

ChatGPT recently released a new feature called 'Tasks', ie you can schedule a task to be done in the future, or regularly.

Today we (at EU Training) have released beautifully designed, concise summary briefings on 18 European Union policies.

Yuval Noah Harari's book "Nexus" is an interesting take on AI's societal impact.

If you're a #lobbyist or #consultant, what can you use AI for when it comes to politics, policy, and public affairs?

Why do so many lobbyists in Brussels act like learning about or integrating AI into their *daily* work is optional..?

Excited to be speaking at the European Commission Joint Research Center (JRC) event in Brussels.

At our workshops on communication & persuasion, some tips seem obvious while others are counterintuitive... so I collected 21 of them to share.

Lobbyists, NGOs, politicians often broadcast their messages rather than persuade their opponents (aka 'preach to the converted').

The software might lead to hostile biological weapons, mass unemployment, global war or worse, but we’ll iterate and figure it out in the next upgrade.

You can ask hashtag#AI to *anticipate* arguments against your proposal.

In most EU and/or AI workshops I run, the question 'what tools are out there for EU or US public affairs and advocacy?' comes up.

Join our (free) panel discussion on 30 January sharing insights on the challenges of using AI.

"The Ultimate EU Handbook" is soon coming to a bookshop/library/webstore near you.

Discover how integrating AI into strategic communications can transform diplomacy, public diplomacy, and security policy, while addressing key data protection concerns.

Learn how a step-by-step approach to AI tools can deliver better insights, using the European Commission's Work Programme and the chemical sector's sustainability goals as an example.

Discover 9 essential tips for delivering clear, memorable, and impactful presentations, based on lessons learned from thousands of talks.

Lobbyists, NGOs, politicians often broadcast their messages rather than persuade their opponents (aka 'preach to the converted').

Explore key trends reshaping industries this year, including AI, sustainability, decentralized finance, and resilient supply chains.

For more than a decade, Dr Siobhán Martin has been kind enough to invite me to run a strategic communications workshop at the Geneva Centre for Security Policy.

This is my last post in 2024. It's been a crazy (almost) 365 days.

This is getting personal. I tried this prompt and the analysis is scarily accurate.

Oatly has shown that corporate communications can be hilarious (and effective).

Scientists, NGOs, researchers: this may be helpful.

What builds trust?

Is this the society we want to become where kids' no. 1 aspiration is 'Youtuber'..?

Here are seven practical, actionable takeaways based on the slides, with concrete examples.

The latest edition of *AI for Influence* is out.

EU communicators & lobbyists: repetitive tasks can easily be converted into automated workflows.

What does #AI have to do with "wabi-sabi"?

Nice #infographic: Europe à la carte.

Is Brussels expensive? It depends on what you compare it to.

Here is a new feature suggestion for LinkedIn.

The European Commission’s 2024-2029 Working Methods document, summarized in less than 4 minutes, by four presenters.

The biggest myth about using ChatGPT/Gemini/Copilot.

Welcome, new European Commission!

Christmas is coming early... for anyone who'd like to get a FREE video (or #podcast) recording & editing at Ambiorix Studio in Brussels.

I had been wondering how to bring more storytelling into a keynote I was going to give two weeks ago at hashtag#InformEU.

I would have shared this survey anyways as the topic is important.

...and we're on Spotify.

AI and ChatGPT for the #pharma sector: tools with tremendous potential.

What goes viral on Linkedin? The rant.

Last week at the #InformEU workshop, we shared some practical tips on "prompts for persuasion".

Stick figures & FT figures.

Apparently, the EU is more complicated than rocket science 🚀 🇪🇺 🤓

When Anna and I sat down to discuss the intricate web of human relationships, I knew we were diving into one of life’s most universally relatable and endlessly fascinating topics.

Honoured to be the keynote speaker at the European Commission's Inform EU event in Sevilla in 10 days.

Bonjour, Le Chat by Mistral AI, crème de la crème of language models.

At our AI for public affairs & communications workshops, Jacques and I are often asked about our favorite tools.

How do European Commissioner, US Presidential, and EPSO candidates compare?

When I was coding a Commodore-64 in 1990, I wanted to be a programmer.

Have you spoken with the European Commissioner designates already?

Don't expect ChatGPT or AI to do 100% of the required task for you.

Proud & excited to announce the launch of Ambiorix Studio.

AI in healthcare and pharma is fascinating, with so much promise from new compound discoveries to research.

Will our campaign message or policy paper resonate with our audience?

I recently had a profound conversation with Anna about the quirks, strengths, and challenges that come with being human.

Addiction is often oversimplified in public discourse, mostly confined to the context of substance use, while stigmas and misconceptions cloud its complexities.

As a parent, I've often pondered the essentials of effective discipline. How do we uphold authority without overwhelming our children?

Boundaries are what let us define our interactions with others, protecting our mental and emotional health.

In a recent episode of our podcast, I had a thought-provoking discussion with Dr. Anna Vasadi, a psychiatrist with over 45 years of experience.

In our latest podcast episode, I had the pleasure of sitting down with Anna, a seasoned psychiatrist with years of experience helping people navigate their internal worlds.

In a recent exchange with Dr. Vasadi Anna, a seasoned psychiatrist, we explored the topic of personal boundaries—a concept crucial to self-respect and well-being.

It's not only MEPs who may ask European Commissioner-designates questions... anyone can.

Make a chart in which you compare LLMs.

Now you can talk to European Commissioner-designates directly. (OK, it's their AI-powered avatars, but still.)

Just bought this cutie and named him Blinky. I actually bought 5 of him.

A simple 3-step method to forecast an EU policy's likely impact on a specific group.

Those who harness GPT/Gemini/Co-pilot's true potential are often freelancers and middle managers.

Soon enough, most interactions (from emails to press releases to strategy documents) will look like this.

Are you following the European Commissioner hearings next week?

A brief explanation of 'The Maslow Pyramid of AI (for Advocacy)'.

ChatGPT/AI is super smart and extremely 'stupid' at the same time.

I like the analysis of the interaction between “reality”, “information”, “truth”, and “order”.

AI for science communication, a practical example.

EU lobbyists & NGOs, a single AI prompt to the rescue.

Is regulation stopping innovation? Can it, should it do so?

The new EP is about to take office in a month, and EU public affairs professionals will have a LOT of meetings to follow. Any shortcuts?

I tried ChatGPT but wasn't even sure *what* I should use it for (other than for proofreading).

You may prefer a nice structure to understand and process complex political messages.

Can you convert 'parts per billion' into a common sense unit?

Not using AI for your public affairs work yet?