The curse of knowledge. The paradox of persuasion.
The answer is in its business model and algorithm.
The difference in content on LinkedIn and Twitter could not be starker.
If you are running a corporation, you’ve likely created thousands of jobs. You do cutting edge R&D. You contribute millions, if not billions, in tax revenue to the countries you operate in. You try to be transparent, ethical, and “do the right thing”. Regardless, you are under constant fire from activist groups, the media and a host of other stakeholders.
How long should you wait before you follow up on an email?
On airplanes, there is a so-called 'inertial guidance system'.
An interview with me in the Public Affairs Council’s December 2017 Impact newsletter on science, policy and communication. The decision by Sam Clovis to withdraw his name from nomination as Under Secretary of Agriculture for Research, Education, and Economics wasn’t just because of his relationship to a President Trump campaign adviser who lied to the FBI about his Russian connections.
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