Maximizing ChatGPT in EU Advocacy: Key Considerations

April 12, 2024
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In EU advocacy & public affairs circles I see a lot of cynicism and scepticism about GPTs' usefulness. Some come from lack of understanding how GPTs work, limited knowledge of how effective prompting looks like, or not being familiar with this tool's true capabilities. Some may be due to fear. And some are legitimate because it's an evolving technology that may not (yet) be able to deliver an output you expect.

To challenge this, here are 5 considerations to keep in mind when using #chatGPT for #EUGPT.

1. Ego vs. curiosity: ignoring ChatGPT or trying it just to bemoan its flaws is a fast track to becoming professionally irrelevant. Keep an open mind and explore/experiment with its vast capabilities.

2. Problems vs. solutions: ChatGPT isn’t a solution in search of a problem. It’s a powerful tool to apply it where it can make a real difference. You need to have the *imagination* to leverage it for uses that you'd never have thought was possible.

3. Practical ethics: The use of ChatGPT is full of ethical dilemmas even in an everyday context. Should I input personal characteristics or my impressions of an EU official or MEP into a ChatGPT prompt to get its "opinion" on how a lobby proposal would be received, or to personalize a message to make it more relevant for that person?

4. Static vs. dynamic system: Unlike any traditional (static) algorthytm that produces predictable outputs (based on the architecture of binary code), ChatGPT is dynamic. Its responses greatly depend on how you design/frame your prompt, meaning the same query can lead to vastly different answers.

As we realized at our #EUGPT workshop yesterday: right now, ChatGPT in the EU bubble is a bit like online dating was around 2010: many people tried it, most didn't get anything out of it, and those who found their happiness through it wouldn't feel comfortable telling others that they did.(Looking to make ChatGPT work smarter for you in #communications, #publicaffairs, or #advocacy?

Follow me & Jacques for tips and get in touch if you need a hands-on workshop for your team.)