What’s the connection between a washing machine and shakshuka? In short: a smart business strategy. While students at the UCL campus wash their laundry (and have to wait), they can enjoy a nice café. There is tremendous value at the crossroads: combining two seemingly separate topics/expertise/service so it can lead to unexpected success. It’s like a chemist friend who also had a degree in law: patent attorney. They say that is creativity: taking two known things and combining it in a whole novel way. Good luck WASBAR !
